Client: SFU School of Beedie
Deviate was a collaboration between Industrial Designers and SFU business students where the goal was to allow business students to take a hands on approach and create a product themselves. Our job was to facilitate and aid them on their journey from product sketching to life cycle analysis and final manufacturing and packaging.
The space was made available in makerlabs where students met weekly with us in a half classroom, half studio environment. This was a unique opportunity to see a product as a circular economy, and to deviate from traditional teaching practices.
Students were challenged to make meaningful design decisions and create a product that utilized waste material, and repurpose it into a product of value.
The final step was to provoke a sense of refinement in their products through an appropriate use of symbolism and story telling.